Wine X magazine, which describes it's self as "a young adult lifestyle magazine with wine and other beverages grafted on to it", officially ceased publication after nearly 10 years in business and their website will be dismantled after all contractual obligations are met. Wine X founder and publisher Darryl Roberts cited lack of understanding and industry support for the magazine's demise. "The decision-makers in the wine industry don't 'get' the magazine," he said, "nor should they. It's not for them. It's not written for them and it's not designed for them. So they look at it and, since they don't like it, they dismiss it. They put their personal preferences in front of their company's best interests."
The About Us page of Wine X goes on to state that the magazine would include "regular features on music, fashion, videos, books, travel and other relevant young adult culture, it’s specifically designed to create a comfortable forum in which young adults can learn more about the tasty juice without the usual intimidation". You have to ask yourself was it lack of industry support or lack of focus that ultimately led to the demise of Wine X? Or was it that Wine X was just too edgy for the wine drinking community at large? What ever the case maybe, it was a good run for Roberts and Wine X and we wish him the best of luck in his next venture.