Tuesday, April 24, 2007

Jekyll & Hyde

Long Tail Libations, a subsidiary of the beer giant Anheuser Busch, is shipping it's first product called Jekyll & Hyde. The product comprises of two liqueur bottles. Jekyll is a scarlet red, sweet spirit tasting of wild berries, while Hyde is an herbal tasting, black spirit that floats on top when poured over the red-colored Jekyll. The two products are meant to be served together, although consumers can drink them separately as well. In addition, Jekyll & Hyde can be combined with energy drinks such as Anheuser-Busch's 180. That mixture rivals a popular combination: Jagermeister herbal liqueur and Red Bull.

With beer sales slowing, it looks like the big beer players are looking for new revenue opportunities and if this kind of product is mildly successful I am guessing they have several more in the pipeline.

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