The Click Wine Group announced yesterday that the company, for the fifth straight year, will donate a portion of the proceeds from each bottle of Fat Bastard wines sold during September and October 2007 to aid in finding a cure. The Click Wine Group has already raised $225,000 for the cause and will add to that impressive figure again this year by donating 25 cents for every bottle of Fat bastard sold in restaurants and retail locations, up to $75,000. During the donation period, Fat bastard wines will be easy to spot on the shelf wearing the special "Live large, live long" necker with an attached enamel pink ribbon pin for consumers to wear and display their support.
October is National Breast Cancer awareness month and is the third most common cause of cancer death in the US. The American Cancer Society predicts over 40,000 lives will be lost to the disease this year alone. "Breast cancer does not discriminate, it affects women both young and old" said Click Wine Group's CEO, Peter Click. "Together with the many consumers of Fat bastard wine, we are honored to support this important cause for five years running. We look forward to donating the proceeds of this program to our long standing partners both national and local, including Fred Hutchinson Cancer Research Center."
Let's all pitch in, buy some Fat Bastard and give a little back to help find the cure.