Friday, August 17, 2007

Grab a bigger Heine

The Heineken DraughtKeg is an integrated pressurized and disposable system with mini tap components in a lightweight steel keg. After being pre-chilled at least 40 degrees Fahrenheit, you can simply click on the easy-to-install tap tube and draw a fresh Heineken draught. Inside the keg is a unique and patented carbonator pressure unit, releasing CO2 to keep the pressure at 1 bar. This allows for a crisp quality beer with the right head of foam. The system weighs 12.1 lbs and contains 5 Liters of beer [approximately 21 8-ounce glasses of beer] that can stay fresh for 30 days after tapping.

In addition to a new way to tap into the home comsumer market, Heineken is also being very clever about utilizing interesting web content to reach their target market. Make sure you get your self onto the dance floor and enjoy your party. I know I did!

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