So Snoothing

Launched in June 2007, Snooth.com offers it's user base the "world's most comprehensive wine database, featuring millions of reviews and hundreds of thousands of wines." In addition, the site offers wine recommendations, ratings & reviews. The real potential of the site is the ability to seamlessly connects users to the websites of top online merchants and wineries worldwide.

Even though the site is almost 6 months old, currently many of the user reviewed wines only have 1 review. When they can gain critical mass, their wine reviews will carry more weight as to the general public's actual take on all of these varied wines.