Thursday, March 22, 2007

NASCAR and Wine

ACNielsen and Nielsen Sports released a study showing that wine consumption among NASCAR fans is up 22% from last year, far outpacing the U.S. growth in wine. The report states that wine purchases have increased to $81.40 per year, up from $66.80 in 2005. This is far outpaced the national average of overall growth of just 7% and the report also states that avid fans have an even larger growth of 26%. With about 75 million NASCAR fans in the U.S., this could become the next big advertising opportunity for the wine industry. Maybe next year we will see more cars like this 2003 Randy Lynch/Bennett Lane Winery ride on the NASCAR circuit.

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