Friday, April 27, 2007

Michelob Ultra with Flavor

Anheuser-Busch on Thursday has introduced a fruit-flavored versions of its Michelob Ultra brand as the nation's largest brewer continues to branch out from its line of traditional beers. The fruit-infused beers are available only during the summer months and come in three flavors - Pomegranate Raspberry, Lime Cactus and Tuscan Orange Grapefruit.

Some people have criticized AB for targeting underage drinkers with their new products but I see this as a move to hold on to and or expand their current market share. No one has a problem with a vodka or run manufacturer added flavors to create new brands so why should it be a problem for a beer manufacturer? as long as they abide by the federal laws, I say keep pushing out new products. It gives us more to choice from and to talk about.

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