Monday, June 11, 2007

Powered Alcohol

Five Dutch students at Helicon Vocational Institute, about an hour’s drive from Amsterdam, have developed a new product the product as part of a school project now called Booz2Go. Their new product idea is a powered form of alcohol which you would add water to form a bubbly, lime-colored and -flavored drink with just 3 percent alcohol content.

“We are aiming for the youth market. They are really more into it because you can compare it with Bacardi-mixed drinks,” 20-year-old project member Harm van Elderen said. “Because the alcohol is not in liquid form, we can sell it to people below 16,” added project member Martyn van Nierop.

A number of European companies are already interested in producing the product, as it offers the ability to circumvent taxes associated with alcohol sales due to its powdered form. Hopefully the US Bureau of Alcohol, Tobacco, Firearms and Explosives has begun to prepare for this product before it gets productized and begins to find it's way into our markets.

No comments: