Wednesday, August 8, 2007

Vineyard Goes Pro

Palmer Vineyards of Aquebogue [Long Island] New York is looking to penetrate a market space that has long been dominated by beer - Sports. "I believe the mindset that only beer goes with sporting events is wrong" said winery owner Robert J. Palmer.

Earlier this year, Palmer Vineyards became the exclusive wine-seller at Islanders hockey games and now they are the official winery of both the New York Yankees and New York Mets radio networks. During game broadcasts, segments called "Vintage Moments" will air reminiscing about historical events in the team's past. Calling these sponsored broadcast fill-in's Vintage is simply brilliant marketing for both the sports teams and the vineyard.

In addition to having Palmer wines at the parks and stadiums, bus tours as being planned from each of the parks to the Plamer winery during this falls harvest season. Could the Giants, Jets, Knicks, Nets, Rangers or Devils be far behind? If Palmer is successful with his current baseball and hockey propositions, I think all of the other NYC centric sports teams will be lining up for their wines.

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