Martha Wine

Martha Stewart has teamed up with Gallo Winery to market a brand of wine called Martha Stewart Vintage. The initial release of 15,000 cases will include 2006 Sonoma County Chardonnay, 2005 Sonoma County Cabernet Sauvignon and 2006 Sonoma County Merlot. Oddly enough, these wines won't initially be available in California but rather will be offered in Atlanta, Boston, Charlotte, Denver, Phoenix, and Portland beginning in January 2008.

"As a former caterer and a lifelong hostess, I understand the important role wine can play at a gathering," Stewart is quoted as saying in her company's press release. "The wines were crafted with great care and attention to every detail. This venture is a natural outgrowth of the friendship I've enjoyed with the Gallo family based on our mutual passion for food, wine and entertaining."

Martha has recently been trying a number of new things from magazines like Blue Print to developing branded homes with KB Home to introducing a line of paper-based crafting and storage products and a collection of home products that is being sold exclusively at Macy's. Martha Stewart Vintage is another excellent extension of the Stewart brand and if history is a guide, it is sure to turn out to be a good thing.