US wine market continues to grow

According to the 2007 edition of The U.S. Wine Market: Impact Databank Review and Forecast, the U.S. wine market is projected to reach record consumption of 304 million 9-liter cases. With a projected 5 percent increase from 2006, Americans will drink more wine than Italians for the first time ever, and will trail only France in terms of overall wine consumption. At current rates, the United States is expected to surpass France as the world's largest wine market before 2015. This will be the 15th consecutive year of growth in the US market and with no foreseeable down turn [or slow down], America will continue to be a outstanding market for new products and services for the wine community.